Merchandise display card and wrap



March 31, 1942. w. H. Mcm-R5 2,278,037

M'E :RCHANDISE DISPLAY GARD AND WRAPv l Filed oct.. I14, 19:40 A

ATTOR N EYS Patented Mar. 31, 1942 UNITED s'm'rss PATENT g OFFICE MERCHANDISE DSPLAY CARID?v AND Wesley H. Mcllntire, Auburndale,V Mass., assignor to Dennison Manufacturing Company, Framingham, Mass., a corporation of Massachusetts Application @ctolier 14, 1940, Serial No. 361,166

7 Claims. `(Cl. 20S-59) The present invention relates to the packaging, handling and displaying of merchandise, and includes among its objects and advantages the provision of an improved display card and wrap.

Merchandise such asy shing tackle leaders, strings, wires, tape and the like are usually sold to the trade in the form of coils wound in predetermined diameters. When iirst wound, the coilsare uniformly regular and Well formed with respect to diameter and contour, but considerable difficulty has been experienced in connection with packaging for transportation purposes and displaying the goods to the public.

It is common practice totie the coils with a series of short strings to prevent unwinding of the material. Envelopes have also been used for housing the coils. Access to the coils for inspection by the purchaser through the senses of sight and touch is frequently highly desirable, particularly with respect to visibility. Envelopes which are opaque mask the goods from view and envelopes provided with windows for exposing the goods are costly. Then, too, envelopes do not function satisfactorily as display cards.

For retail sales purposes, it is highly desirable to package the coils in such manner as toy facilitate display and inspection by the purchasing public. A display card must be so fashioned as to serve as an efficient mount for the goods, in addition to providing necessary space for the printing of descriptive matter, trade marks, price markings and the like. Envelopes of the transparent type are relatively diicult to print and mark. Although ordinary paper envelopes having windows therein may be marked with ease, such envelopes lack the necessary display card characteristics;

Accordingly, an object of my invention is to provide a display card for convoluted stringlike material wherein the convolutions are effectively held against relative displacement, and in which the card is sofashioned as tol exposeY a large amount of the material to view, in addition to embodying a relatively large and well arranged area upon which descriptive matter, trade-marks and the like may be printed.

Another object is to provide a wrap for convoluted string-like material fashioned to firmly hold the material in a convoluted'mass in addition to preventing tangling of the units yone with the other.

Another objectl is to provide a retainer for convolutedmerchandise which is easily attached to the convoluted unit, and in which the retainer serves as a carrier for .printed descriptive and advertising matter, andv in which the retainer may be easily removed from the convoluted unit without damage tov the goods.

In the accompanying drawing:`

Figure l is a plan view of; a coil illustratingl the invention appliedv thereto;

Figure 2 is a viewtaken from the positionindicatedby the line 2--2 of Figurel;

Figure 3 is a sectional View along; the line 3--3 of Figure 1;

Figure 4 is a fragmentary view of the. coil of; Figure 1 illustrating the reverse.' side of the display card; and

Figure 5 is a view illustrating the strap-like formation of theidisplay card. beforeit is applied.I to the coil.

In the embodiment selected to illustrate the invention, the display card comprises a paper. strap Ill scored transverselyv along lines I2, the

lines being spaced a distance slightly greater" than the outsideV diameter of the` coil I4. The" strap embodies tabs I5 and I8y and a connecting:

body 20.

Body 20 is" provided with two sets of perforations 22; adjacent` the scored lines I2, Whichperforations are spaced to provide tabs 24 continuing into the tabs I6 and I8 andsevered therefrom byk slits 26. is provided an ear. 28, one sidev of which is delined by a re-entering. angle 3U. In the tab I6 is provided a slot 32w diagonally arrangedwith respectV to the longitudinal axis of the strap Ill and spaced from the adjacent scored line |21 such distance as to bri'ngthe ear 281 acrossthe slot when the tab IS isrst'folded upon the body 2l! along the adjacent scored line I2 and 'the tabl I8 folded back upon the tab I6 along its scored line I2. 'I'hus the ear 28 may be inserted in the slot 32, as illustrated in Fig; 4, to connect the ends of the strap and to hold the latter in the form of a band.

In operation, thev strap I0 is placed ilat` on a table or the like and the coil I4 is placed upon the body 201; Previous to placi'ngthe` coil I4 in positionl on the strap, the tabs 24' are bent-,upwardly to positions at right angles to the bodyzl to bringthe tabsinside the coil I4. As the coilY is placed in position, the tabs 24V are bentk out'- wardly across the coil at diametrically opposite points with the two thumbs and the tabs I6 andV I-8 are bentupwardly about their scored lines I2v andV inwardly across the coil, with the tab I6;-

lying underneath-the tab I8; As the tabsv IIiand; I8 are being bent upwardly andy inwardly of the coil I4, the thumbs bend t-he4 tabs 24 outwardly At the freeend; of' the tab I8' across the coil and guide the tabs into the openings formed by the slits 26.

As the tabs I6 and I8 are pressed home and the ear 28 is inserted in the slot 32, the tabs 24 are bent downwardly on the coil I4, as illustrated in Fig. 3. A slight lateral shift of the tab I8 permits the ear 28 to be easily inserted in the slot 32, and the re-entering angle 30 is so arranged that the ear 28 is caused to function as a hook to the end that the two tabs I6 and I8 may be firmly connected. The perforations 22 facilitate insertion of the ngers in the two openings formed by the two sets of perforations for elevating the tabs 24 out of the plane of the strap.

In viewing Figs. 3 and 4, it will be noted that the tabs 24 project through the openings formed by the slits 26 so as to be eiectively restrained against lateral shifting, and the curved edges defining the openings bear down on their respective tabs 24 to hold the latter in the bent positions of Fig. 3. Thus the band is effectively restrained against relative movement on the coil, both longitudinally and laterally of the band. The construction is such that after the tabs IIB and I8 are bent to their final positions, the perforations 22 are so spaced as to provide loops 34 which pass about the outer peripheral contour of the coil I4, with each of the tabs 24 positioned between two of the loops 34 and passing about the inner peripheral contour of the coil. Thus the band is effectively held in position and the convolutions of the coil are effectively tied into and held in compacted masses at the two ends of the band. The tabs 24 bend easily across the inner peripheral contour of the coil I4 at diametrically opposite points thereon, but the tabs restrain the band from shifting laterally on the coil because of the inside curvature thereof.

In addition to functioning as an effective retainer for the coil I4, the band provides ample area' upon which printed descriptive matter, advertising, trade marks and price markings may be placed. The band adds very little additional thickness to the coil when viewed according to Fig. 3 so that the coils may be closely nested for transportation purposes. At the same time, the band functions as a separator so as to divide the coils one from the other when thrown together. Because of the width of the band, a large amount of the coiled material is exposed to view.

Having thus described certain embodiments of my invention in detail, it is, of course, understood that I do not desire to limit the scope thereof to the exact details set forth except insofar as those details may be defined in the appended claims.

I claim:

1. A display card for material wrapped in the form of a coil, comprising a strap of bendable material of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs located within the contour of said strap and bendable to engage the inner peripheral contour of the coil, to coact with the bights of the strap engaging the outer peripheral contour of the coil for restraining the strap from relative movement, and means for securing the overlapping ends of the strap one to the other.

2. A display tie for string-like material wrapped in the form of a coil, comprising a strap of bendable material of such length as to encircle the coil diametrically thereof and to overlap at its ends, and tabs formed within the contour of said strap engaging the inner peripheral contour of the coil opposite the bights of the strap eX- tending about the outer peripheral contour of the coil, said overlapping ends being adapted to be secured one to the other.

3. A display card for line material wrapped in the form of a coil, comprising a strap of material bendable transversely along predetermined transverse lines, said lines being spaced a distance equaling the outside diameter of said coil and said strap being of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs formed within the contour of said strap bendable to pass through the coil and to extend across the inner peripheral contour at diametrically opposite points, said tabs coacting with the bights of the strap at said lines of bend for attaching the strap to the coil, and means for detachably securing the overlapping ends one to the other.

4. A display card for line-like material wrapped in the form of a coil, comprising a bendable member of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs formed within the contour of said member bendable to engage the inner peripheral contour of the coil coacting with the bights of the member engaging the outer peripheral contour of the coil, one end of the member being provided with a slot, and an ear fashioned on the other end of the member and insertable in said slot to connect the two ends and hold the member in band-like formation about the coil.

5. A display card for line-like material wrapped in the form of a coil, comprising a bendable member of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs formed within the contour of said member bendable to engage the inner peripheral contour of the coil coacting with the bights of the member engaging the outer peripheral contour of the coil, one end of the member being provided with a slot, and an ear fashioned on the other end of the member and insertable in said slot to connect the two ends and hold the member in band-like formation about the coil, said member being provided with perforations adjacent said tabs to provide finger receiving openings.

6. A display card for line-like material wrapped in the form of a coil, comprising a bendable member of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs formed within the contour of said member bendable to engage the inner peripheral contour of the coil coacting with the bights of the member engaging the outer peripheral contour of the coil, one end of the member being provided with a slot, and an ear fashioned `on the other end of the member and insertable in said slot to connect the two ends and hold the 'member in band-like formation about the coil, said ear beingof hooklike formation.

7 A display card for material wrapped in the form of a coil, comprising a strap of bendable material of such length as to encircle the coil diametrically thereof and to overlap at its ends, tabs formed' from said strap within the contour thereof and bendable to engage the inner peripheral contour of the coil, to coact with the bights of the strap engaging the'outer peripheral contour of the coil for restraining the strap from relative movement, and means for'securing the overlapping ends of the strap one to the other, said strap being vof sufficient width to provide areas for the reception of printed descriptive matter. v

WESLEY H. MCINTIRE. 

